At Monil, we are redefining the future of livestock management, enabling farmers to move fences and control pasture land virtually. Since we started up in 2022, we’ve grown really fast, now serving farms across Norway, the UK and soon the USA. As we enter our most ambitious growth phase yet, we are looking for a data-driven and creative Digital Marketer to lead our performance across digital channels.

This is a fantastic opportunity for someone with experience in digital or performance marketing to step into a position with a steep learning curve and a strong opportunity for career progression. This role will play a key part in leading our digital growth in international markets, combining creativity and analytics to generate leads and drive direct website purchases.

We are looking for a proactive and data-driven Digital Marketer to drive our digital marketing efforts, track performance and fuel our growth. You’ll generate and nurture leads, and ensure a strong and relevant online presence across channels in a company with ambitious expansion goals. This role combines strategic vision with hands-on execution - encompassing SEO, website optimization, and performance analysis. If you’re skilled at leveraging digital marketing to connect with audiences and accelerate growth, this could be your perfect next step.

Key Responsibilities

Website & Conversion Rate Optimization (CRO):
Own and continuously improve Monil’s digital experience to turn traffic into leads and customers.

• Optimize user journeys, landing pages, and CTAs for all markets through data-driven testing.

• Lead SEO efforts to ensure relevant, high-intent traffic reaches the site and align SEO and paid search for holistic visibility.

• Work in Sanity to maintain the current website, create new pages and implement edits.

• Ensure conversion tracking, attribution, and UX updates are always accurate and fast.

• Use analytics (PostHog, GA4) to uncover insights and test improvements.

Automation and Lean Nurturing:
Turning leads (MQLs) into sales-ready opportunities through structured, automated journeys.

• Design and manage email campaigns, newsletters and workflows in HubSpot for moving prospects through the funnel.

• Implement retargeting sequences across email, ads, and social to re-engage high-intent audiences.

• Maintain CRM hygiene and ensure accurate integrations between HubSpot, Meta, and LinkedIn.

• Monitor email and workflow performance (open rate, CTR, MQL→SQL) and continuously iterate to improve conversion speed.

Acquisition & Paid Performance:
Drive traffic and measurable growth through data-driven campaign management.

• Plan, execute, and optimize paid campaigns across Google Ads, Meta, and LinkedIn for lead generation and digital sales.

• Manage budgets and bidding strategies to maximize ROI, ROAS, and cost efficiency across markets.

• Conduct A/B testing of ad copy, visuals, and landing pages to continuously improve performance.

Share insights and Track Performance:
Focus: Turning marketing data into decisions that improve efficiency, alignment, and growth.

• Analyze digital performance across channels, and share insights to effectively fine-tune content and efforts across markets (Blogs, SoMe, Meta Ads, Google Ads, Website activity).

• Align with the content and creative team to align paid and organic messaging.

• Collaborate with Sales and RevOps to ensure paid leads are tracked, attributed, and nurtured efficiently.

• Dashboards and reporting: Own and update Marketings insights dashboard, and make sure we have good data quality and insights from all marketing activities.

• Share market-level insights (e.g., UK vs NO campaign performance) to guide localization.

Who you are

• 2-4 years experience within digital marketing, lead generation or performance-driven growth ideally in startups or marketing agencies.

• Experience in marketing automation, CRM and outreach tools such as Hubspot.

• Proven success with Google Ads and Conversion Rate Optimization (CRO).

• Hands on experience with digital campaign management

• A strong ability to analyse and interpret data from marketing and analytics tools (Meta Business Suite, PostHog, Ahrefs etc) to find insights and improve performance.

• Exceptional at testing different communication tactics to boost campaign performance.

• Excellent written communication skills in English and Norwegian

To succeed in this role, we believe you have a strong analytical mindset, with the ability to identify and tweak digital elements that improve conversions. You are passionate about digital marketing and consistently strive for new ways to improve. You are fueled by exceeding your targets and take initiative in sharing insights with the creative and content team. Together with your knack for digital performance, you also have a very strong creative sense, combining your communication and copywriting skills to improve results.

If you have an ambitious, positive energy combined with the ability to drive projects forward at a fast pace, you’ll thrive on our marketing team. 

Sounds like your dream job? We can’t wait to hear from you!